[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.20.0″ _module_preset=”default” background_image=”https://hetingredient.nl/wp-content/uploads/2023/02/flammkuchen-met-ham-lente-ui-paprika-en-heksnkaas-9572.jpg” parallax=”on” custom_margin=”||-1px||false|false” custom_padding=”||0px|||” hover_enabled=”0″ collapsed=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.2″ _module_preset=”7c3cbc49-5926-4581-a7d2-a143ce25306e” header_text_color=”#FFFFFF” custom_margin=”||10px||false|false” inline_fonts=”Antonio” global_colors_info=”{}”]
Online BBQ campagne Tante Fanny degen
[/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”f9ee3463-def7-44ff-be70-d1e4a7ab1a6c” text_text_color=”gcid-fa957022-7f68-4c63-9382-2437a00591d9″ custom_margin=”9px|||||” custom_padding=”||10px|||” link_option_url=”https://www.tantefanny.nl/” link_option_url_new_window=”on” global_colors_info=”{%22gcid-fa957022-7f68-4c63-9382-2437a00591d9%22:%91%22text_text_color%22%93}”]
Het deeg van Tante Fanny leent zich perfect om op de barbecue te gebruiken. Dit is onder de aandacht gebracht in een online campagne.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”78px|auto||auto||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” z_index=”10″ global_colors_info=”{}”][et_pb_image src=”https://hetingredient.nl/wp-content/uploads/2023/02/flammkuchen-met-ham-lente-ui-paprika-en-heksnkaas-9572.jpg” alt=”Online campagne Tante Fanny” title_text=”flammkuchen met ham, lente-ui, paprika en heks’nkaas-9572″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”|-8vw|||false|false” custom_margin_tablet=”|0vw|||false|false” custom_margin_phone=”|0vw|||false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” box_shadow_style=”preset1″ border_width_all=”8px” border_color_all=”#FFFFFF” sticky_enabled=”0″][/et_pb_image][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.20.0″ _module_preset=”default” background_color=”#FFFFFF” vertical_offset=”-90px” vertical_offset_tablet=”0px” vertical_offset_phone=”0px” vertical_offset_last_edited=”on|desktop” custom_padding=”60px|60px|30px|8vw|false|false” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”20px|20px|20px|20px|true|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#000000″ icon_width=”40px” align=”left” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_icon][et_pb_slider show_arrows=”off” arrows_custom_color=”#000000″ dot_nav_custom_color=”#000000″ _builder_version=”4.20.0″ _module_preset=”default” header_font=”Inter||||||||” header_text_color=”#000000″ header_font_size=”24px” header_line_height=”1.8em” body_font=”Inter||||||||” body_text_color=”#000000″ body_line_height=”1.8em” background_color=”RGBA(255,255,255,0)” custom_button=”on” button_text_size=”14px” button_text_color=”#000000″ button_bg_color=”#bb9c6d” button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”0.2em” button_font=”Inter|600||on|||||” button_custom_padding=”16px|24px|16px|24px|true|true” text_orientation=”left” width=”134.5%” custom_margin=”|-30px||-30px|false|true” custom_margin_tablet=”|-30px||-30px|false|true” custom_margin_phone=”|-20px||-20px|false|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px|0px||0px|false|true” auto=”on” header_font_size_tablet=”16px” header_font_size_phone=”15px” header_font_size_last_edited=”on|tablet” text_shadow_style=”preset1″ text_shadow_color=”RGBA(255,255,255,0)” global_colors_info=”{%22gcid-5b291cc9-df1d-4b6e-9bdc-386dacc5279f%22:%91%22button_bg_color%22%93}”][et_pb_slide heading=”%22Bij de eerste heerlijke lentedag deden wij de BBQ aan, want JA… pizza kan supermakkelijk op de BBQ. En dat verse deeg hoef je dus niet zelf te maken.%22″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}” sticky_transition=”on”][/et_pb_slide][/et_pb_slider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.19.2″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” custom_padding=”||4px|||”][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”02a003fe-e240-466f-a1f6-7ba1b603fd10″ inline_fonts=”Antonio” global_colors_info=”{}”]
Online BBQ campagne Tante Fanny degen
[/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”f9ee3463-def7-44ff-be70-d1e4a7ab1a6c” link_text_color=”#c1536b” custom_padding=”2px|||||” global_colors_info=”{}”]
De veelzijdigheid en toepasbaarheid van Tante Fanny degen is met de online BBQ campagne extra onder de aandacht gebracht. De rolletjes vers deeg zijn op vele manieren inzetbaar in het dagelijks gebruik, maar door het flammkuchen- en pizzadeeg op de barbecue te bereiden, is er een extra gelegenheid gecreëerd om de verse degen te gebruiken.
Na de aftrap tijdens een barbecue workshop in het Barbecue Experience Center in Roosendaal zijn de food influencers aan de slag gegaan met een barbecuerecept. Dit is op hun website en social media kanalen gedeeld. Op social media heeft dit in de eerste maand een bereik van zo’n 100000 opgeleverd. De cijfers van de blogs lagen na een maand rond de 2500 en dat loopt nog op.
Voor de online BBQ campagne met Tante Fanny degen selecteerde Het Ingrediënt passende food influencers die zich kunnen identificeren met het merk en die dol zijn op barbecuën en pizza. Na afloop zijn de resultaten verzameld en gepresenteerd aan Tante Fanny.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://hetingredient.nl/wp-content/uploads/2023/02/Online-BBQ-campagne-Tante-Fanny-degen-8292.jpg” alt=”Online BBQ campagne Tante Fanny degen” title_text=”Online BBQ campagne Tante Fanny degen-8292″ _builder_version=”4.20.0″ _module_preset=”default” custom_margin=”126px||129px|||” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://hetingredient.nl/wp-content/uploads/2023/02/Online-BBQ-campagne-Tante-Fanny-degen-8261.jpg” alt=”Online BBQ campagne Tante Fanny degen” title_text=”Online BBQ campagne Tante Fanny degen-8261″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” text_font=”Inter||||||||” text_font_size=”16px” global_colors_info=”{}”][/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”30px||30px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”0px||0px||true|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.2″ _module_preset=”02a003fe-e240-466f-a1f6-7ba1b603fd10″ locked=”off” inline_fonts=”Antonio” global_colors_info=”{}” custom_margin=”-31px|||||”]
Fotografie en videocontent
[/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”f9ee3463-def7-44ff-be70-d1e4a7ab1a6c” locked=”off” global_colors_info=”{}”]
Naast de online influencer campagne fotografeerde Het Ingrediënt ook diverse beelden ten behoeve van diverse recepten voor de barbecue campagne van Tante Fanny. Deze zijn te vinden op de website. Daarnaast zijn er ook 3 instructievideo’s gemaakt die bij deze recepten horen. De instructies zijn door Het Ingrediënt uitgevoerd.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.20.0″ _module_preset=”default”][et_pb_column _builder_version=”4.20.0″ _module_preset=”default” type=”4_4″][et_pb_video src=”https://youtube.com/shorts/9TT36piKCiI?feature=share” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_video][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]
Met deze online campagne en beeldmateriaal is er voldoende content gecreëerd om langere tijd zichtbaar te zijn om zo te stimuleren tot het aankopen van meer rolletjes deeg en deze op de barbecue te gebruiken. Het Ingrediënt had hierin een adviserende en organiserende rol om Tante Fanny volledig te ondersteunen.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Full Width Image” _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” width=”100%” max_width=”none” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://hetingredient.nl/wp-content/uploads/2023/02/Online-BBQ-campagne-Tante-Fanny-degen-8268.jpg” alt=”Online BBQ campagne Tante Fanny degen” title_text=”Online BBQ campagne Tante Fanny degen-8268″ force_fullwidth=”on” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.19.2″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#000000″ icon_width=”32px” align=”left” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_icon][et_pb_text _builder_version=”4.20.0″ _module_preset=”f26f3428-835e-4641-91fa-91033a1b052d” text_font=”Antonio||||||||” custom_margin=”||0px||false|false” inline_fonts=”Antonio” global_colors_info=”{}”]
Advies
[/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”1122b462-82f3-4917-b8ef-7b8e7ec1dcc5″ global_colors_info=”{}”]
Advies voor de beste online en offline strategie voor jouw foodmerk.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.2″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”||30px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#000000″ icon_width=”32px” align=”left” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_icon][et_pb_text _builder_version=”4.20.0″ _module_preset=”f26f3428-835e-4641-91fa-91033a1b052d” text_font=”Antonio||||||||” custom_margin=”||0px||false|false” inline_fonts=”Antonio” global_colors_info=”{}”]
Organisatie food events
[/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”1122b462-82f3-4917-b8ef-7b8e7ec1dcc5″ custom_padding=”||0px|||” global_colors_info=”{}”]
Een food event is dé manier om het verhaal achter jouw product over te brengen.
[/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”1122b462-82f3-4917-b8ef-7b8e7ec1dcc5″ global_colors_info=”{}”][/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.2″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”||30px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#000000″ icon_width=”32px” align=”left” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][/et_pb_icon][et_pb_text _builder_version=”4.20.0″ _module_preset=”f26f3428-835e-4641-91fa-91033a1b052d” text_font=”Antonio||||||||” custom_margin=”||0px||false|false” inline_fonts=”Antonio” global_colors_info=”{}”]
Online campagnes
[/et_pb_text][et_pb_text _builder_version=”4.20.0″ _module_preset=”1122b462-82f3-4917-b8ef-7b8e7ec1dcc5″ custom_padding=”||0px|||” global_colors_info=”{}”]
Langdurig zichtbaar zijn en on top of mind blijven zorgt voor meer omzet.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
